Attribution and Factor Analysis: Core Review Criteria
We verify if multi-period results match single-period rollups without unexplained residuals. Clean reconciliation inspires confidence, especially during board presentations when tiny discrepancies can undermine entire narratives.
Attribution and Factor Analysis: Core Review Criteria
Leading tools allow custom factors, intuitive bucketing, and transparent construction. We test whether users can document methodology, reproduce results, and explain exposures to stakeholders who demand defensible, audit-ready analytics.